No pain no gain” is supposed to be as absolute as the law of gravity.

But what if someone else takes the pain, tasting and rating thousands of wines every year, and detailing the results on a website available to subscribers? What if the country's leading media group partnered with SA's foremost wine expert to create a Wine Club for its subscribers so they could enjoy access to a monthly selection of these wines? And what if the country's most important fine wine retailer used its buying clout to deliver the Wine Club's monthly offer directly to your door for less than you would pay at the estate?

The Wine Club is an extraordinarily simple concept. Its wine selection is based on the weekly Wine Wizard tastings, where Michael Fridjhon, South Africa's best known and most highly regarded wine judge, rates wines entirely blind (labels out of sight) and scores them using a 100 point system. He then shortlists a selection of the best (and best value) wines for the Club's monthly three-tier selection. Norman Goodfellows then procures the wines directly from the producers, negotiating the very best deal.

Signed up members of the wine club receive their chosen monthly selection (together with tasting notes, and suggested food pairings) delivered free to their door. Prospective members may buy whatever stock is available after members' orders have been fulfilled, and will have to pay an additional delivery charge (R100 per six bottle case, or per quote for remote areas.

Free delivery of Wine Club monthly orders

Free access to Michael Fridjhon’s ratings and tasting notes through a complimentary subscription to his Wine Wizard app and website for the duration of your membership

Subscription to one of the following publications:
  • Value packages – Sunday Times digital (app and website)
  • Premium packages – Sunday Times print or digital (app and website)
  • Deluxe packages – Sunday Times print or digital or Businesslive web (includes BD and FM content)

  • Reduced prices for Wine Club members to RMB WineX and other wine shows and events